Our History

Doogood Specialised Coatings Pty Ltd was established by Director – Wayne Goodes back in 2001. Wayne had an extensive background in the surface coating industry, with over 15 years experience prior to forming his own company. During this time he’d seen that the quality and service provided to local engineering companies was steadily in decline, as companies were putting more energy and emphasis on servicing their larger clients.

Wayne seen this as an opportunity to establish Doogood, with a clear philosophy in mind “to provide the best quality product, combined with the best customer service in the industry”. This philosophy would be applied to all customers, no matter how big or small and this philosophy still applies today.

Doogood started out in a prohibitive 200m2 factory in Cranbourne, with only two staff on the books and limited plant and equipment. Before too long, basically only through word of mouth, the business started to quickly gather momentum and had to move to a much more up to date and slightly larger premises in Narre Warren. From there, the company continued to grow on the back of it’s strong emphasis to quality and service, it’s willingness to diversify into further industries as well as investing into capital assets to keep improving the service as the demand increased, resulting in Doogood eventually being spread across 5 factories in the area.

In 2010, management decided that a move to a much larger premises was required to be able to cope with further growth and continuing demand for larger jobs, hence a move to the current 2200m2 premises in Dandenong South was made. This move has enabled the company to diversify even further, as well significantly increasing capacity and of course making the day to day operation of the business, much easier to manage.

Of course along the way, further staff have been employed including Wayne’s wife and three sons. The eldest son Jarrod, has been employed in the company since 2003 and is currently the company’s General Manager, with younger sibling Corey sorting the finances as Accounts Manager after joining Doogood in 2006. The youngest of the three Thomas, works on the shop floor as an apprenticeship spray painter and Wayne’s wife Sandra, works in the office helping keep the books up to date. Luke McConnell is also a long time friend of the family, and is the Production Manager and has been with Doogood since 2005. It would certainly be fair to consider Doogood a family business and it plans to remain this way for many generations to come.

Doogood can now provide a wide range of products and services to a wide range of industries and has the capacity to process both small and large jobs to the highest quality, combined with the best service in the industry.

Thanks for taking the time to read through a brief version of Doogood’s history, we look forward to adding more to it as the years progress.

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